It is a story about two best friends: Hadrien and Corentin. Divers, free divers, sensitive to the preservation of marine biodiversity, their goal is simple: to succeed in developing the best sunscreen in the world.
NIU is a Strasbourg-based startup that has been very successful thanks to a crowd-founding campaign, launched on the Ulule platform in May 2019. With more than 900 contributors, NIU raised €30,000 with an initial objective of €3,000, which is approximately a 987% success rate.
This was a successful gambit for the startup, which has since created a work team that is more like a family than office colleagues by integrating motivated people committed to the values that the project has represented since its origins.